Hisense: air conditioners in Saudi Arabia
Understanding local market conditions and customer needs to inform product strategy.
Published work
Research questions behind real projects
These examples summarize the business question visible in our published case notes. Refer to each original page for the full account.
Xiaomi: overseas professional users
Exploring professional photographers' needs and perceptions of smartphone photography.
Midea: Southeast Asian blender market
Scanning a regional small appliance market to support entry planning.
These public case notes are currently available on the original Chinese website.
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