How does the King of Monopolies deepen his relationship with the Union?

Meiyijia is known as the "King of Ten Thousand Stores" in the domestic convenience store industry. Thanks to its strong brand power and relatively complete franchise management system, Meiyijia has maintained a rapid expansion rate. However, similar to the situation of most retail brands that adopt franchise systems, franchisees are dissatisfied with different aspects of the brand's management system. Meiyijia hopes to obtain feedback from franchisees on their current experience and pain points in different aspects of the franchise business journey from a third-party perspective. At the same time, for users who have experience joining competing products, explore the differences in their experiences.

 

01 Through an in-depth one-on-one interview, we'll combo the main pain points and improve expectations in the union business.

"Assist the image"

02 The logic of an association system to learn about competitions through interviews with internal experts and future development strategies

(Change to expand the shop strategy)

 

03 Evaluation of services obtained through satisfaction questionnaire surveys and classification of service dimensions by improved priorities through matrix analysis

(KANO analysis of user needs)