How does a large chain of businesses control door-to-door services?
The Rainbow headquarters has introduced a third-party Mystery Shopper (MSP) survey mechanism to conduct Mystery Shopper surveys on more than 100 stores across the country every quarter, covering the three major retail formats of shopping malls, department stores, and supermarkets. It monitors the deviation of the store's service implementation from the headquarters standards, and publicizes the survey results, forming a "you catch up with me" service improvement mechanism within the system.
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