As a leading company in the home appliance industry, Midea plans to expand into the European cooling fan market. In order to solve many problems such as market information fragmentation, Midea conducts special research on the cooling fan market and provides data support and strategic guidance for exporting its products overseas.

The global smart watch market is growing rapidly. North America, China, and Europe have high shipments. Smart watches are large and growing rapidly. Chinese brands dominate the global children's smart watch market. Xiaomi is already a leading brand in the smart watch industry, but there is still a gap between it and top leaders Apple and Huawei. It provides decision-making support through in-depth insights into the global smart watch market.

As a world-renowned home appliance company, Midea plans to expand into the U.S. light commercial water heater market. However, facing multiple market barriers and uncertainties, Midea urgently needs to systematically understand the market rules and formulate targeted entry strategies.

As a world-renowned home appliance company, Midea plans to further explore the Southeast Asian and South American markets, especially Malaysia and Brazil, two regions with high growth potential. However, in the process of expansion, there is a lack of systematic understanding of the markets in the two places, making it difficult to formulate accurate product positioning, channel layout and competition strategies, and it is in urgent need of professional market research support.

As a leader in the home appliance industry, Midea plans to expand the mixer market in Southeast Asia, but it faces the pain point of insufficient knowledge of the local market. In order to solve this problem, Midea entrusted our company to conduct desktop research on the Southeast Asian mixer market, aiming to provide a basis for decision-making by comprehensively scanning the market.

In the marketing of high-end mobile phone products, Xiaomi's strategy is to cooperate with overseas professional photographers and KOLs to build high-end minds in the field of imaging functions. Therefore, Xiaomi’s overseas marketing department needs to have a clearer understanding of the characteristics of overseas professional users and their views on mobile photography to better formulate marketing communication strategies. The purpose of this project is to help Xiaomi's overseas marketing department bridge the "information gap" in the cognitive level of overseas professional users.

As China-Saudi Arabia relations continue to heat up, Saudi Arabia has also become one of the important markets for Chinese companies to go overseas. As one of the well-known home appliance companies in China, Hisense hopes to further open up the air conditioning market in Saudi Arabia. Therefore, Hisense Home Appliances hopes to form a scientific understanding of the current situation of the Saudi market through systematic research, gain insight into the needs and pain points of air-conditioning users, and provide valuable reference for product improvement.

In the context of globalization, how to open the international market with a single breakthrough? This case aims at the European market and helps a well-known home appliance brand focus on the high-potential category of "dehumidifiers". Through accurate market research and consumer insights, it can formulate differentiated competition strategies and provide a solid foundation for the brand to open up the European dehumidifier market.